Miniso opened the doors to its new Thailand flagship in Bangkok Jan. 11. 

The flagship store features more than 20 IP collections to shop, including Harry Potter, Disney, and more. The location also features immersive IP-themed zones, including a Harry Potter-themed fireplace, a super-sized Lotso Bear area, and large Stitch and Winnie the Pooh displays. 

“This Thai flagship store represents a key milestone in our development within the Thai market and a critical step in our global brand upgrade strategy,” says Jun Wang, Miniso Thailand CEO. “Through this store, we aim to provide Thai consumers with superior and diverse shopping options. At the same time, we aspire to lead the market with innovative IP collaborations and experiential designs, propelling the brand toward greater global achievements.”

This opening continues Miniso’s Southeast Asia strategy. Miniso opened its largest global store at Central Park Mall in Jakarta, Indonesia in August and opened its largest Singapore store at PLQ Mall in December.