Outfit7, the creator of Talking Tom & Friends, is celebrating the Lunar New Year with a unique collaboration with Wuhan Weipai Network Technology, the developers of China’s popular mobile game Snake Off. This partnership bridges cultural and gaming experiences, bringing the spirit of the Lunar New Year to millions of players worldwide.

By partnering with Snake Off, a game beloved in China, Outfit7 brings the Lunar New Year spirit to players worldwide, enabling them to celebrate together, no matter where they are. “At Outfit7, we are committed to creating experiences that unite players through shared cultural celebrations, “ said Jernej Česen, Senior VP of Distribution and Business Intelligence, at Outfit7. “By honoring traditions like the Lunar New Year and collaborating with pioneers in different territories, we help bridge cultural divides, bringing one community’s celebration to another.”

Starting today until February 3, players worldwide can join the Snake Dash event in Talking Tom Gold Run, celebrating the Year of the Snake. Players collect Snake Tokens through running, watching ads, or making in-game purchases to grow their festive in-game snake and unlock exciting rewards, including the exclusive Snake Off Tom character and a special Snake Dash skateboard.

This event is a special collaboration with Snake Off, bringing the best of both games together for an unforgettable celebration of the Year of the Snake. For more information visit the Talking Tom & Friends website.