In a world where stress and anxiety are increasingly prevalent, a unique Asian brand is emerging to offer a fresh solution. Tomarmon, created by Iform Inc., is a group of lovable monster characters inspired by Guatemalan worry dolls. 

Founded in 2002, the Korean company Iform Inc. started as a design studio specializing in educational products, such as textbooks, DIY kits, and art supplies for children and teachers. Over the years, the company has evolved significantly, expanding its creative horizons into character licensing. 

Tomarmon Monsters to make you stop worrying

In 2017, Iform Inc. introduced its flagship IP, Tomarmon, a group of 10 adorable monster characters inspired by the charm of Guatemalan worry dolls. The name comes from the Spanish word tomar, which means to eat, and the English word monster: the characters are on a mission to consume all of humanity’s daily worries.  

The Tomarmon brand is attracting audiences in China, Japan, and beyond. The company looks forward to forging meaningful global licensing collaborations and bringing the joyful world of Tomarmon to a broader audience, through animation, merchandise and publishing.  

Crafting a Global Literary Phenomenon

Dr. Robot TEO is a 13-volume children’s book series, that offers a rich blend of STEM education and imaginative storytelling.  In addition, two volumes of the Space Monster Tomarmon book series have been produced and sold in Korea, and the company plans to publish all 10 character books by 2025.  The ten little monster friends receive a mysterious message from Earth and embark on a thrilling journey to find their missing friends. Along the way, they face fun and unexpected challenges—riding tricycles, motorcycles, buses, and even diggers! Each adventure, in places like the Africa savanna, teaches them about courage, friendship, the joy of discovery, embracing the beauty of Earth.