迅，“ 实现商业共赢 ”

 

iPUN × THE MET IP授权合作

       iPUN作为全球创意艺术IP运营平台，拥有广泛的IP授权资源库，目前已获得众多超级IP及原创IP授权合作。本次将为您推荐的是著名的博物馆——大都会艺术博物馆。

ABOUT  THE MET

       大都会艺术博物馆1866年创立，经过多次扩建，占地8公顷，拥有200多个展厅，藏有300余万件各类文物和艺术品，囊括5000年文明，与法国卢浮宫博物馆和英国大英博物馆并列为世界三大百科全书式博物馆。

       The Metropolitan Museum of Art was founded in 1866. After several expansions, it covers an area of 8 hectares. It has more than 200 exhibition halls and contains more than 3 million pieces of various cultural relics and works of art, including 5000 years of civilization. The British Museum is listed as one of the world's three largest encyclopedic museums.

ABOUT 合作案例展示

       目前，iPUN正式启动众多博物馆的IP授权合作业务，我们将携手合作伙伴，致力于成长为最具代表性的文化艺术IP平台，实现商业共赢。

       Through authorization and rich and diverse cross-border cooperation, IP has penetrated into all aspects of life. At present, iPUN has officially started the IP authorization cooperation business of many museums. We will work with our partners to grow into the most representative cultural and art IP platform and achieve a win-win business.

       比如充满时尚趣味创意灵感的得宝系列包装、百年品牌蜜丝佛陀联名款等。

       For example, the Depot series packaging full of fashion, fun and creative inspiration, the hundred-year-old brand Misi Buddha and co-branded models.

       得宝-大师系列

       2019年6月，Tempo得宝携手大都会艺术博物馆，选择”大师主题“系列中的艺术品，将卓越的大师画作融入纸巾的设计包装。

       In June 2019, Tempo Depot joined hands with the Metropolitan Museum of Art to select the artworks in the "Master Theme" series, incorporating outstanding master paintings into the design and packaging of tissue paper.

       蜜丝佛陀-大师系列

       百年品牌蜜丝佛陀与顶级IP大都会艺术博物馆强强联手，碰撞出艺术与美的火花，共同演绎新经典！

       The centuries-old brand Misi Buddha and the top IP Metropolitan Museum of Art have joined forces to collide with the sparks of art and beauty and jointly interpret new classics!

       伊利欣活

       伊利欣活与大都会艺术博物馆联名礼盒敬献世界，重新唤醒艺术之魂，打破中西艺术界限，将中西文明精粹熔炼合一。

       Yilixinhuo and the Metropolitan Museum of Art joint gift box to dedicate the world, reawaken the soul of art, break the boundaries of Chinese and Western art, and melt the essence of Chinese and Western civilization.

ABOUT THE MET IP优势

       大都会艺术博物馆属于艺术博物馆类别，被称为百科全书式博物馆，以收藏“跨越所有文化与时间的人类最伟大的艺术成就”为使命。

       The Metropolitan Museum of Art belongs to the category of art museums and is called an encyclopedia-style museum, with the mission of collecting "the greatest human artistic achievements across all cultures and times."

       IP优势 /

       艺术品风格多元，难被拷贝，极具潜力创意艺术型IP；

       藏品丰富并且蕴含文化底蕴，覆盖到不同的人群角色年龄以及领域；

       可根据不同的品牌最终选择不同的创意设计；

       具有一定的社会影响力，揭示社会人群背后的故事。

       IP Advantage /

       The artwork style is diverse and difficult to be copied. It has great potential for creative artistic IP;The collection is rich and contains cultural heritage, covering different ages and fields of different groups of characters;Different creative designs can be finally selected according to different brands;Has a certain social influence, revealing the story behind the social crowd.

THE MET展品

ABOUT THE MET 文创

       通过授权以及丰富多样的跨界合作，大都会艺术博物馆的文创产品已渗透到生活中的方方面面。凭借众多藏品精致工艺与艺术元素的创意运用，深受消费者的喜爱与追捧。

       Through authorization and rich and diverse cross-border cooperation, the cultural and creative products of the Metropolitan Museum of Art have penetrated into all aspects of life. With the exquisite craftsmanship and creative use of artistic elements in many collections, it is deeply loved and sought after by consumers.

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       关于

       作为亚洲规模最大、最具影响力的专业授权贸易展会，中国授权展（China Licensing Expo）由中国玩具和婴童用品协会自2007年开始举办，至今已成功举办13届，被公认为在中国市场上开展授权业务的最佳商贸平台。为国内外最具影响力、最热门的IP授权项目提供了与各行业优秀制造商及零售商面对面深入沟通的机会。

关于中国玩具和婴童用品协会

       协会成立于1986年，是中国唯一的全国性玩具和婴童用品行业社团组织，是中国政府指定的中国玩具和婴童用品行业在国际玩具工业理事会（ICTI）的唯一合法代表，是ICTI Care Foundation监事会成员，同时，也是政府、企业、媒体和消费者认可的中国玩具和婴童用品行业的代言人。

       中国玩具和婴童用品协会会员包括在中国境内从事玩具、婴童用品、模型和游戏的生产、销售、设计、检验、教育等相关业务的跨地区和跨部门的各类企业。

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       本文分享IPUN，版权归原作者所有，不代表本平台观点，转载好文目的在于增进业界交流。扫描二维码关注【 】订阅号了解更多 。 2020年10月21-23日上海开幕。

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